Is Alphabet Inc (NASDAQ: GOOGL) Loosing AR & VR Tech To Microsoft Corporation (NASDAQ: MSFT) and Facebook, Inc (NASDAQ: FB)

Alphabet Inc (NASDAQ: GOOGL) has been increasing its investments in to developing its core upcoming technologies that will power Google Virtual Reality and Augmented Reality Platforms and Devices, Google (NASDAQ: GOOGL) is focusing on making AR and VR platforms easily accessible to more people.

Google (NASDAQ: GOOGL) has partnered with Qualcomm and aims to develop stand alone headset reference designs, which can be used as a blueprint by other companies like HTC and LG. HTC VIVE has been leading VR market, and mobile and computing space leader Lenovo, are both working on VR and AR devices scheduled to be launched later this year.

Further Google (NASDAQ: GOOGL) has also been investing in developing Tango technology for years and plans to build Tango as core technology to power both virtual and augmented reality. With Google Tango, devices will be able to track motion and understand depth and position in the real world. For VR, Google (NASDAQ: GOOGL) is using Tango as foundation of its WorldSense. In AR, Google Tango has been used to power AR experience in smartphone. Tango Powered smartphones will be able to track objects in real world. The next phone to be powered by Google Tango platform will be the ASUS ZenFone AR, scheduled for this summer.

Google (NASDAQ: GOOGL) is also working on a new Visual Positioning Service (VPS), this technology will help devices easily and accurately get their location indoors. While Google Maps and GPS help users to locate a store, Visual Positioning Service (VPS) will be able to guide users right to the item they are looking for inside the store. Google (NASDAQ: GOOGL) pointed out that this technology combined with audio interface power devices tht help visually-impaired people navigate through the world.

Google (NASDAQ: GOOGL) has also investing heavily in Google Cloud to take on Amazon. Googles second-generation Tensor Processing Units (TPUs) will power Google Cloud and are expected to increase both speed and efficiency of Google Cloud, TPUs will first be available via Google Compute Engine.

Google (NASDAQ: GOOGL) has been advancing machine learning (ML) and has set itself as a leader in machine learning over the past few years. Googles Neural Networks which power Google Translate has seen impressive improvement over the years. Googles neural networks also power Google Search results and Google Photos.

Research and engineering teams at Google (NASDAQ: GOOGL) have made great progress scaling machine learning using existing hardware. However, this does not seem to be enough to stay at the top, with Apple Inc (NASDAQ: AAPL), Microsoft Corporation (NASDAQ: MSFT) and Facebook, Inc (NASDAQ: FB) also working towards AR and VR platforms, Google needs to design an entirely new machine learning system that can eliminate existing bottlenecks to make the technology available to masses and maximize overall performance.

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