Wendy’s, the rapidly growing fast food giant, has devised plans to install self-ordering kiosks in nearly 1 out of every 6 of the franchises of this burger chain across the entire nation. This plan is said to be implemented by the time this year ends.
Columbus Dispatch has revealed the information that a specific location will be receiving 3 kiosks for a sum worth approximately 15,000 dollars.
The Chief Information Officer of Wendy’s, David Trimm has estimated that the payback after these self-ordering kiosks start operating will be seen with a span of 2 years. A large amount of capital will be saved on two primary things. Firstly, these kiosks will increase the rate of sales and secondly it will save the revenue that was invested on the costs of labor.
David Trimm has further stated two reasons as to why Wendy’s decided to introduce the self-ordering kiosks in the first place. The major reason is to lower the costs and expenditure of labor and the other reason was that Wendy’s wants to appease and attract the young customers by providing them with an ordering experience that they would prefer.
This new plan, which will be using the self-ordering kiosks, also possesses the potential to bypass the queues that occur during the peak dining hours. In addition to this, the new kiosks will also enhance the kitchen output during the same peak time.
These kiosks are likely to create 1000 more locations of Wendy’s.
Technomic is a consulting firm and a food research company. Its vice president, Darren Tristano said that Wendy’s is working to improve their customer experience and all their mentioned objectives will be achieved by these kiosks that they have installed. He also agreed with the fact that the kiosks will certainly become more popular amongst the younger generation.
These kiosks also have to serve another essential function, which is to give the company data about all its customers.
Heidi Schauer, the spokesperson of Wendy’s has confirmed that the store with the highest sales will get the kiosks installed first and the reason for this is that the technology demand is quite high in such stores.
Tristano has also said that these kiosks have made Wendy’s a pioneer in the revolution of technology and kiosks. Various locations of Ohio have received these kiosks after they have properly tested and their technology was verified to function properly.
Currently, the customers can still use the counters to make their orders; however, Tristano predicts that payment through smartphones and mobile ordering will overtake these self-ordering kiosks as well as the cash registers.